SPRING ~ Welcome to Our Rebirth + New Website + Home
We Help Ethical Companies Develop Brands That Fuel Change.
Branding Design Packaging + eCommerce / Specializing in Natural Products & Herbal Remedies
LaPenai Design ~ Laguna College of Art and Design
We are a small, close-knit group of entrepreneurs, healers, medicine makers and weavers that understand the value of a brand that stands out amongst the crowd. A brand that you’re proud of, stand behind and also one that is seen for all the amazing work that is being done in the community/society today.
At LaPenai Design we not only listen to what you want, but we help draw it out of you so that your business speaks to the heart of your customers. We help you create a brand that’s as amazing as the work you do every day. One that will withstand the ever changing atmosphere and landscape of the business realm without losing sight of what you’re really aiming for – to help others and help the planet.
We focus on branding, packaging and website creation, but we also specialize in illustrations, print work, and product photography.
Welcome to the New Face of LaPenai DesignIt has been a long time coming for the rebirth of our work + our site, and you, dear friend, are who we want to share this milestone with first. We want to open the doors with friends and colleagues alike as we celebrate this newness and unveiling in the most abundant time.
It has been a long time coming for the rebirth of our work + our site, and you, dear friend, are who we want to share this milestone with first. We want to open the doors with friends and colleagues alike as we celebrate this newness and unveiling in the most abundant time of the year… Spring Time and Fertility.
~Branding as a Seasonal Story~
Spring and “springtime” refer to the season, but they can also refer to the ideas of rebirth, rejuvenation, renewal, resurrection, and regrowth.
We tend to think of fertility as the place where things are able to grow, to take root. Begin.
It feels true.
However, some things also die back during Spring, what is old and has done its job…becomes compost for what is coming and this allows us to make an impact with what we have worked so hard to create. It launches us into something bigger, something bolder and something that is more clear in the eyes of our people.
They can SEE you and be sure of who you are and what you do.
You become something trusted and familiar. Your story has become a part of their life.
EVERYTHING YOU DO CREATES A BRAND EXPERIENCE
Branding and design are mostly inseparable.
A brand is not your logo or identity system… it is a gut feeling people have about you and your business. When two or more people have the same feeling, you have a brand and you get that feeling through smart design.
“TODAY’S LEAST SUCCESSFUL COMPANIES CAN BE IDENTIFIED BY THE AMOUNT THEY SPEND ON ADVERTISING. COMPANIES DON´T NEED ADVERTISING, THEY NEED TO BE DESIGNED BETTER”
– a design report by Essen International.
Our research shows that today’s most successful companies are great design thinkers.
“IT’S OUR JOB TO ESTABLISH A PATTERN THAT OUR AUDIENCE CAN RECOGNIZE. IT’S ALSO OUR DUTY TO BREAK IT UP EVERY ONCE IN A WHILE”
As master storytellers and creators we lay out the journey like a seed to soil, and we watch it reveal itself as it starts to bloom.
So now, your efforts don’t stop at your narrative, your brand now builds itself into a billboard, a video, as a story as we hand feed it to your audience as a mother bird that catches the worm. We take our cues from nature and we deliver.
Are you ready? Visit our new home here.
CAN GRAPHIC DESIGN SAVE YOUR LIFE?
Have you ever noticed how all of your efforts can die without the right brand experience?
Because we brand the most inspiring products of our times, in a sector that is scaled for tremendous growth, we want to show the world how and why your products are sustainable, nourishing, and hold value. Let us tell your story.
As business owners, when we look at how our business appears to other people we KNOW when it falls short. We can feel when our visual identity no longer represents us. You know when your product could benefit from a new look or refreshed labels and updated photos.
There is a new part of the story that is waiting to be being told.
If you are a basement herbalist and have been concocting your magic for years sharing it with friends and community marketplaces or a small to medium sized business with a well-established line there is still a great need to brand yourself now and prepare to scale your business for growth.
We are here for you.
Or, if you are a small to medium sized business that has their website and packaging design but it has slipped out onto an outdated representation of who you are today.
We are here for you.
Rapidly evolving consumer demands are pulling innovative design up through the value chain and we are ever present and waiting to give in to that demand. This highly evolved marketplace for “cleaner” supplements, foods and value-added ingredients is preparing for massive growth. In nearly every traditional marketplace you are seeing cleaner products, and organic natural food brands rise to the mainstream shelves.
Is your brand ready to meet the demands that the marketplace is undoubtedly placing on you in this instant?Either reply to this email or visit our new home and contact us to see how your brand is holding up in the landscape of change and growth.
Contact us to see how your brand is holding up in the landscape of change and growth.